TRYPILLIAN TAROT - POST-SEASON POSTING CHECKLIST
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Run: 14, 15 & 16 July 2026 · La Mama Courthouse, Carlton
Result: A SOLD-OUT SEASON - ALL THREE NIGHTS, EVERY SEAT.

The performances have finished. There are no tickets, returns or door details
to promote. Posting now has three jobs:
1. Thank the audience and everyone who made the debut possible.
2. Preserve strong photographs, audience responses and production history.
3. Point interested people to www.trypilliantarot.com for the next season.

Captions in English and Ukrainian are in social-captions.txt.


RECOMMENDED SEQUENCE
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FIRST 48 HOURS
  Asset:   Curtain call, raised-hands or full-cast photograph.
  Angle:   "A sold-out season. Thank you, Melbourne."
  Include: All three nights sold out; thank the cast, La Mama Theatre,
           Andi Snelling, the audience and partners by name.
  CTA:     Hear about the next season at www.trypilliantarot.com.

THIS WEEK
  Asset:   A 4-8 image production carousel.
  Angle:   The ritual, live music, design and people behind the work.
  Note:    Keep plot details spoiler-free if the production may return.

NEXT 2-4 WEEKS
  Asset:   A verified audience quote paired with an atmospheric production
           photograph, prop detail or backstage image.
  Angle:   What the debut meant and what audiences carried away from it.
  Note:    Attribute quotations accurately and obtain permission where needed.

WHEN THE NEXT SEASON IS READY
  Asset:   Strongest current hero photograph or a newly produced teaser.
  Angle:   One clear announcement with confirmed dates, venue and ticket link.
  Until then, use only the next-season mailing-list CTA.


EVERY POST
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1. Use a real production photograph as the lead whenever possible.
2. Keep one clear message and one call to action.
3. Tag La Mama, partners and cast only where they are directly relevant.
4. Invite cast and partners to re-share in their own words.
5. Reply to genuine comments; do not coordinate identical engagement.
6. Instagram feed: "link in bio". Stories: use a link sticker to
   www.trypilliantarot.com.
7. Use both English and Ukrainian where appropriate.
8. Confirm photographer and performer permissions before paid promotion or
   third-party distribution.


DO NOT USE
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- "Book now", "tickets available", returns or waitlist language.
- Door times, late-seating warnings or "tonight" copy from the finished run.
- The withdrawn AI cast composites. Use original production photographs or
  approved pixel-faithful mattes only.
- Unverified audience quotations.


PLATFORMS
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Instagram: Production carousels, Reels and Stories.
Facebook:  Recap posts, the event page archive and community groups.
Telegram:  Concise bilingual recap posts with a direct website link.

Instagram Insights - especially saves, shares and profile visits - is more
useful than generic posting-time advice. Use the results to plan the next season.
